Smith Shah

Builds

A second world opens here.

Not random side projects. Each one encodes the same instinct: reduce uncertainty through better intelligence.

Waitdelta

Live

Problem

Opaque visa wait times create anxiety and poor planning.

Value

Live monitoring utility that turns uncertainty into clarity.

Programmatic SEO platform tracking US visa interview wait times for Indian applicants. Built with Supabase, real-time data pipeline, and a content cluster around F1/B1/B2 visa intent.

waitdelta.com

WhatShouldICharge

Live

Problem

Freelancers price with guesswork more often than logic.

Value

Pricing intelligence that gives structure to decision-making.

215 URLs across 21 professions. Programmatic SEO tool giving freelancers data-backed pricing ranges by profession, experience, and market. Built on Vercel.

whatshouldicharge.io

SENZUKAI

In development

Problem

SEO data is abundant, but diagnosis is often shallow.

Value

Search intelligence designed to turn raw data into strategic clarity.

A local-first GSC intelligence platform. Features include CTR-to-position analysis, entity-based page architecture, keyword cannibalization mapping, and an AI analyzer.

CROBrain

In development

Problem

Experimentation memory is usually messy and reactive.

Value

A system for logging tests, generating hypotheses, and diagnosing leakage.

Full site audit and plan of action platform for CRO teams. Designed as "Linear meets Notion meets experimentation dashboard." Dark mode, data-dense, opinionated.

Convert2Mail

Coming soon

Problem

Email design handoffs take days, lose fidelity, and need a developer every time.

Value

Upload your design, get production-ready HTML in minutes. No dev needed.

Convert design files directly into HTML emailers, exactly as designed. From 5 days to 5 minutes. Slice, link, export production-ready HTML. Paste into any ESP.