Scaled a 2-person SEO pilot into a 30-member growth engine.

The team started as a 2-person SEO function inside a digital agency — technically competent but isolated from the broader commercial conversation. Growth was siloed: SEO sat in one corner, content in another, CRO was an afterthought, and analytics was something people looked at once a quarter.

I designed a cross-functional growth operating model that connected SEO, content strategy, CRO, experimentation, analytics, and personalization into one unified system. The key shift: instead of treating each discipline as a department, I reframed them as capabilities feeding into a single growth loop.

Hiring shifted from "SEO specialists" to "growth operators." Reporting moved from vanity metrics to commercial impact. Experimentation became the default, not a side project. The team went from 2 to 30 — not by accident, but because the system demanded broader capability.

Over ₹6 crore in attributable revenue impact. The team became the agency's growth engine — not just an SEO team that happened to scale.